Welcome to Vow To Be Chic

Meet Our Designers

Jim Hjelm

Designer: Hayley Paige

My inspiration to start this line came from...

This collection is about love and versatility. In recent seasons, I’ve seen a lot of brides upping the stylistic ante to do something unique and fun for their maids. I had a lot of fun creating a collection of different styles all within the same fabrication and color story. It's a creative way to tap into the different personalities of each bridesmaid, while also maintaining a cohesive aesthetic.

What I love most about being a bridal designer is...

The romance factor! I love having an emotional attachment and creating something that's meaningful not only in its endorsing beauty but also in its representation.

I've been a bridesmaid...

Three times.

My advice to the bride is...

It's nice to be important, but it's more important to be nice. At the end of the day, this is a moment about love and support for two people; that doesn't give you the green light to be a tyrannical dictator in white! Should one of your bridesmaids show up wearing neon monster green nail polish or tad hungover, see it as an opportunity to laugh. Just be sure to have some nail polish remover and Gatorade on hand at all times.

My advice to the bridesmaids is...

Don't show up with neon monster green nail polish or hungover :) hehe.

A celebrity wedding I love is...

I loved Gwen Stefani and Gavin Rossdale's wedding. So rocker chic and unique.

The secret ingredient to a perfect wedding is...

Designating a special moment during the reception for the bride and groom to sneak away with each other; Even if for a couple minutes! There is always so much going on during the wedding and it can go by way too quickly. It's nice to have a little moment with just the two of them and take it all in ... secret secret no more!

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