Welcome to Vow To Be Chic

Meet Our Designers

Alvina Valenta

Designer: Jessica Williams

My inspiration to start this line came from...

A desire to create something so unique and special for someone that will be treasured forever. As a designer, creating bridal gowns allows me to create something that doesn’t phase out after a couple seasons, but is treasured and remembered. With bridal design, I can tap into and evolve so many different kinds of creativity each season – from the minutiae of designing luxurious, intricate and unique embroideries to the big picture of exploring and capturing the diverse essences of women through each gown. After a decade of designing ready-to-wear, transitioning into the bridal world was a dream come true.

What I love most about being a bridal designer is...

That I have the opportunity to create something beautiful, long-lasting and full of meaning for a bride’s special day and beyond – the gown becomes a heritage item for a family and helps tell the story of who each woman is as she embarks on the next part of her life journey. These days, especially, more brides are excited to create their own rules and move beyond the cake-topper and traditional wedding dresses of the past; to be a part of that and help someone express her inner self in a way that still stands the test of time, whether tapping into her inner sultry siren or mysterious muse, is very thrilling on a creative level.

I've been a bridesmaid...

Three times.

My advice to the bride is...

Be true to you — your bridal gown represents you at your highest, most luminous self. It should feel like a part of you, and reflect who you are, so when you are looking back on your wedding day photos in 1 year, 10 years and 50 years, your unique essence shines through.

My advice to the bridesmaids is...

Have fun supporting your bride and her vision for her wedding.

A celebrity wedding I love is...

That of Kate Moss and Jamie Hince. The dress! The bridesmaids, flower girls and attendants entourage! The guests! So romantic, boho-chic and glamourous, and true to her sense of self and style.

The secret ingredient to a perfect wedding is...

To prioritize the top 3 areas that must be just so, and then relax and let everything else fall into place. Some things may take unexpected turns, so be open to that. Leave room for enjoying the moments and your loved ones.

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